featured article
New Report: How is AI being used by news organisations?
Latest articles
Future of work
Public Relations
Report: The state of AI in Public Relations
Muck Rack recently released a report that surveyed 1,034 PR professionals from March 31 to April 25 2023, on their understanding and use of AI for their work. The article also talks about Muck Rack’s AI tool PressPal.ai
Future of work
Journalism
What does generative AI mean for the news industry?
Generative AI’s impact on journalism is revolutionary as it is murky. This article broadly explores both sides as it poses many questions that remain unanswered.
Future of work
Online writing
Writers versus digital content creators: Who is using AI?
Convertkit, a popular platform for creators focussed on email marketing, has just released their 2023 report on the state of the creator economy. The report interviews over 1200 creators on various topics, one of which is on their adoption (or not) of AI. Here are the key findings.
Future of work
Report
What is the communications industry saying about using AI?
Summary of a report that surveyed over 400 communications professionals on where they stand with the use of AI.
The report by Provoke Media and Sandpiper is a fantastic summary of the relevant issues we all have on our minds about use of AI in communications and what the sentiment is globally.
Future of work
Productivity
Benefits of AI tools for communications professionals
We are in the so-called ‘exponential age’ where technology is progressing at an unprecedented rate. Generative AI tools are revolutionizing content creation and communication industries.
The only way we can try to keep up is by using and experimenting with the new technology.
Future of work
Should writers feel guilty using AI tools for content ideas and initial drafts?
Should writers feel guilty using AI tools for content ideas and initial drafts? This article provides an overview of why we shouldn’t.
Experiment
Future of work
On experiencing AI and staying informed
Generative AI is changing the way we work, especially in communications, journalism or marketing. We must learn experience, experiment and learn to use these tools. Keeping our finger on this AI pulse in these fast changing times is the only way to stay relevant.
Future of work
Why write when AI can do it for you?
Write to think better. It’s something generative AI cannot do.
Future of work
How will Chat GPT & generative AI impact our jobs?
Looking into jobs lost, jobs gained, and jobs changed