A generative AI resource for content writers & journalists

Generative AI will not take our jobs. Those who know how to use it, will.

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Hi! I’m Abha.

I’m a digital PR & social media communications specialist, brand journalist, writer, and AI enthusiast.

Based in Dubai with over 17 years of experience in PR, writing and social media, I am here to help you to sift through the noise, focus on what’s important and experiment with AI to make our work better and faster.